Frankfort —
FRANKFORT — Well, thank goodness that’s over. I can’t recall a more uninspiring campaign than the 2011 governor’s race.
It’s easy to say now, but wasn’t Gov. Steve Beshear’s 20-point win over Republican David Williams inevitable and foreseeable?
Give Beshear credit; he learns from experience. In 1996 he was “Besheared” by Mitch McConnell, who raised a lot more money in their U.S. Senate race and defined Beshear in television ads.
In the 2007 gubernatorial primary, while reporters and pundits questioned why he was holed up in private and not on the campaign trail, Beshear was busy raising money and he won in a crowded field.
So, he was ready this time, raising $10 million and defining Williams before the Republican could recover from an unexpectedly close primary.
Beshear’s campaign was straight out of McConnell’s playbook, down to never ever straying from talking points and avoiding face-to-face encounters with Williams and independent Gatewood Galbraith.
It wasn’t too hard to define Williams, who had done much of the work himself over the past 10 years as the sometimes arrogant Senate President.
A wise Democrat told me this in January. “The political graveyard is full of people who thought they could be both candidate and campaign manager.”
Williams may not be ready for the political graveyard, but he proved my friend’s point. He simultaneously tried to be candidate and campaign manager as well as Senate President during contentious regular and special sessions when he was uncharacteristically outmaneuvered by Democratic House Speaker Greg Stumbo, Beshear and even Republican House Minority Leader Jeff Hoover.
That’s the problem with being smarter than a lot of the folks around you — and frequently trying to prove it. Sometimes you outsmart yourself. Like picking a flawed running mate.
In January, Richie Farmer was the most popular politician in the state. But, it didn’t take long for that to change. As Republican consultant Ted Jackson told me, “When you pick a novelty candidate — whether it’s Sarah Palin or Richie Farmer — the candidate becomes an issue.”
As Al Cross, one-time political reporter and columnist for The Courier-Journal and now director of the Institute for Rural Journalism and Community Issues, said, Williams picked Farmer to be the “sugar to his vinegar.” But, Farmer probably proved a net negative for Williams.
Williams couldn’t escape his image as an effective partisan warrior — Beshear called him “obstructionist.” Others called Williams “the Burkesville Bully.”
Over the years, he’d alienated some in his own party, not least among them a lot of county-level activists who are so important in building grassroots support for statewide candidates.
Those negative images were so ingrained among some voters even Williams acknowledged it during and after the campaign. But, he could never escape it.
“The message wasn’t wrong, and I was just too unpopular to be elected,” he said after losing to Beshear.
Depending on your ideology or perspective, the message may have been right or it may have been wrong. Still, give Williams credit. He had a message. He offered voters a serious plan, something Beshear never did.
Cross rightly said Beshear’s refusal to debate issues or lay out a vision was a disservice to voters. But, Beshear accurately identified and exploited voters’ mood. They’re weary of partisan bickering.
In his victory speech, Beshear said he asked voters to send a strong message that it’s time for bickering to end in Frankfort, for both parties to sit down and work on Kentucky’s problems together. Voters obliged.
Beshear’s characterization and voters’ perception of Williams may have been unfair because it takes both sides to achieve compromise. However, Williams seemed to personify partisanship for many voters.
He really should have seen it coming.
Ronnie Ellis writes for CNHI News Service and is based in Frankfort. Reach him at rellis@cnhi.com. Follow CNHI News Service stories on Twitter at www.twitter.com/cnhifrankfort.
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