Retailers are thinking beyond Cyber Monday — a holiday marketing promotion many push for the Monday after Thanksgiving — and trying to spin their discounts into into Cyber Weekends or even Cyber Weeks.
Target, Walmart, Toys R Us and others will be running online sales throughout the holiday weekend, with additional sales on Nov. 30, or Cyber Monday. J.C. Penney will offer online sales for items such as clothes and electronics on Monday and Tuesday, and Walmart.com will offer deals starting Monday through Dec. 4.
Retailers are planning more promotions this year, as opposed to last year, when the sudden consumer spending downturn sent online sales down 3 percent, the first decline on record.
The National Retail Federation said Monday nearly 9 out of 10 retailers plan specific Cyber Monday deals, up slightly from about 84 percent last year. Deals on specific products, one-day sales and free shipping are expected to be the most common promotions.
While the day after Thanksgiving is known as Black Friday, historically the point when retailers start to turn a profit, the following Monday has become known as Cyber Monday, when sellers look to lure holiday shoppers online, either from work or home.
ComScore analyst Andrew Lipsman expects free shipping deals to be key, as companies this year are planning their promotions more carefully so there will be less discounting.
“Psychologically, consumers need to get some sort of a deal on almost every transaction, and free shipping tends to be pretty compelling,” Lipsman said.
Lipsman is expecting “marginally positive” online sales growth compared with a year ago.
The Monday after Thanksgiving is typically one of the top 10 busiest online shopping days, but it’s not the busiest day. Last year it was the third busiest day since a late Thanksgiving holiday led to pent up demand. This year Thanksgiving also falls late in November and Lipsman expects the date to rate similarly high.
Local News
Retailers look to stretch out Cyber Monday push
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Measuring education
Brent Ray, a local contractor, helps Kit Carson Elementary third-graders Nathan Buck and Anijah Rembert measure an outside wall Thursday morning during a class project to determine the perimeter of the school. The third-grade class broke into groups to measure sections of the outside walls which they used to find the perimeter.
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Kiwanis auction Saturday at City Hall
The annual Richmond Kiwanis Club auction will take place Saturday from 9 a.m. until about 5 p.m. with proceedings carried live on TimeWarner Cable Channel 12 and WEKY 1340 AM Radio.
“We have lots of great stuff, as we always do,” said Amanda Stepp, the auction coordinator.
“We have gift cards for almost every restaurant in Richmond as well as two pickup trucks that will be sold,” she said. -
Man pleads guilty to voyeurism charge
A man accused of taking pictures of a woman showering at a Berea truck stop was sentenced to probation Wednesday in Madison District Court.
Paul S. Byrd, 41, of McKee, was arrested Oct. 29 by the Kentucky State Police after a woman reported the incident at the 76 Truck Center off Interstate 75. -
Berea one of state’s first five cultural districts
The Kentucky Arts Council on Thursday named Berea one of the state’s first five certified cultural districts.
Although the legislature designated Berea the state’s Arts and Crafts Capital in the 1990s, this newest designation will draw even more attention and tourism to the city, said Belle Jackson, Berea’s tourism director. -
LRC plans to appeal judge’s HB1 ruling
The leadership of the General Assembly announced Thursday it plans to appeal Franklin Circuit Judge Phillip Shepherd’s ruling that the legislature’s plan to re-draw state legislative boundaries is unconstitutional.
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Facebook post leads to arrest
A post on the Richmond Police Department’s Facebook page led to the arrest of a man suspected of stealing two Blu-Ray players from Walmart.
Walmart employees reported to police Jan. 25 that a man had concealed the electronics under his coat and attempted to leave the store without paying, said Richmond Police Chief Larry Brock in a news release. -
Four indicted in Berea murder case
The death of a Berea man and the attempted murder of another came at the hands of four people, according to indictments handed down Wednesday by a Madison grand jury.
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Friday at library : Lecturer to portray founder of Berea
John G. Fee, abolitionist and founder of both Berea and Berea College, will be portrayed Friday night by performer Obadiah Ewing-Roush as part of Kentucky Humanities Council Chautauqua performance series at the Madison County Public Library. There is no charge to attend the 7 p.m. event.
As the son of a slave-holding father, Fee witnessed firsthand the benefits of having slaves and the profits that could be made from their labor. When he graduated from college and enrolled in Lane Theological Seminary, he began to understand the inherent wrong and destructiveness of slavery. -
Berea woman dies Tuesday in Laurel County crash
A Berea woman, Tommie Johnson, 60, died Tuesday evening in a Laurel County crash, according to the the Laurel Sheriff’s Office.
The accident took place about 7 p.m. at the junction of Maple Grove Road and KY 363 south of London, as Johnson was attempting to turn onto the state highway.
Laurel County Chief Deputy Eddy Sizemore said Johnson’s Chevrolet Cavalier pulled out in front of a Dodge Durango driven by Charles Joseph, 19, that was traveling south on KY 363.
After being extricated from her vehicle, Johnson was transported to St. Joseph-London hospital, where she was pronounced dead.
Joseph also was transported to the hospital, where he was treated for minor injuries, according to the accident report. -
Finally February
Ian Rosser, an Eastern Kentucky University student from Lexington, clears snow from his car parked on campus Wednesday
morning after about an inch of snow fell in Richmond. Temperatures are forcast to be in the upper 40s today. Kentucky has seen a lot of rain in the past few months, as was predicted by the Farmer's Almanac, but very little snow has fallen. - More Local News Headlines
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